Joe Weinlick heads up the marketing team at Catalyst Experiential. He is the chief brand evangelist, celebrating and sharing the experiences that Catalyst is partnering with communities to create. From the website and social media to advertising, PR, and brand communications, Joe’s team brings the Catalyst story to life.
Joe brings with him almost two decades of experience helping companies including Ikea, Microsoft, and Comcast to develop and tell their brand stories. The combination of technology and advertising has been a theme throughout Joe’s career. He started his digital agency, Iliad Interactive, in 2002. He and his business partner later sold his agency to Brownstein Group. Afterward, Joe helped to break down the walls between traditional and digital advertising. He served as Chief Brand Strategist at Brownstein for several years.
Joe’s approach to branding is simple. Stand for something, and be that something well. That belief eventually led him to Catalyst—after helping Godfrey Advertising rebrand, and launching the Nexxt brand in the recruitment space.
Joe grew up in the town of Lititz, PA, which was voted the coolest small town in America for two years in a row. However, he left the small town for the energy of Philadelphia. Although, he still takes his two teenagers back for the 4th of July celebration every year. It’s the oldest continuous Independence Day celebration in the country, and the music and fireworks display rivals that of any big city.